Purple People
See, I present before you today a blessing and a curse…. God has chosen you from all the peoples on the face of the earth to be a special people. (Deuteronomy 11:26, 14:2) ראה אנכי נתן לפניכם היום ברכה וקללה ובך בחר יהוה להיות לו לעם סגלה מכל העמים אשר על פני האדמה
In Hebrew, am segulah, a special people, is related to am segol, a purple people.
The Jewish People is assigned a special role to teach what every artist knows – that purple emerges from mixing blue with red.
Bringing the blue of sky down into the red (adom) of earth (adamah) lowers spirituality into the earth-bound world of physical reality.
Those who see spiritual sparks emerging from all aspects of their lives are blessed. It is a curse to not to be able to see these sparks.
The biblical charge to be a purple people is followed by rules for kosher eating, a spiritual practice rooted in daily mundane choices.
It teaches that spirituality mixed into ordinary material experiences can transform them into moments of extraordinary significance.
We live above a shopping center in Petah Tikva where purple jumps out at us in every shop:
Purple plums in greengrocer Avi's store. A purple vessel for ritual hand washing before meals in Shimon's mezuzah and tefillin store.
Purple shirts in Batya's menswear store. Tinkerbelles in purple boxes in Yosi's toy store.
Hamsters in purple cages in Liat's pet shop. And stamps with purple flowers in the post office.
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